New year, new Chinese sub-brand. Just a week after the Lunar New Year, vivo launched the iQOO Mobile Phone brand with a futuristic teaser. The official website of the company is iqoo.com, but if you open it now, it contains information about vivo and no information about the new company.

If you can not read iQOO, you are not alone. The brand’s Weibo account contained a question titled “Know How We Read Our Name” and collected over 1,300 comments in three hours.

Neither the parent company nor the sub-brand say anything about the devices, but vivo will happily send a smartphone iQOO tomorrow so we can see it soon.

We believe that iQOO phones can be considered high-end gaming devices, as well as what ZTE is trying to do with its Nubia Red Magic devices. Then there is also the electoral split of Oppo, which aims at the other end of the spectrum.

The last section we saw was Redmi, who separated from Xiaomi and followed Note 7. Time will tell what the purpose of iQOO is, but until then suggest us in the comments with your suggestion as iQOO is pronounced.

Source (in Chinese) | Via | Source 1

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