Spotify has just released its quarterly financial reports, and the numbers look good on Swedish society. In the fourth quarter of 2018, the total number of active users was 207 million per month, of which 96 million were paid for premium services. Compared to the same period in 2017, the increase amounted to 36 million euros, an increase of 36%, while the holiday season has gained 11% more subscribers than in the previous quarter.
According to Daniel Ek, co-founder of Spotify, the main reason for this increase is a vacation package where Spotify Family accounts received free Google Home Mini.
The company’s total revenue is nearly 1.5 billion euros, of which 89% comes from premium subscribers, the rest of the monthly active users receive advertising. This represents an increase of 30% compared to the fourth quarter of 2017, while the result increased by 42% from EUR 282 million to EUR 399 million.
Spotify has also released the raw data of its users around the world. The total number of MAUs comes mainly from Europe (36%), followed by North America (30%) and Latin America (22%). The rest of the world gets 12% together. Subscribers are less numerous in Latin America and mainly in Europe, with 4 out of 10 premium members living on the old continent.
In the official press release, the company announced plans to expand its podcast portfolio. She acquired the Gimlet Network, but although the rumors were about a $ 200 million deal, Ek and her company refused to clarify the details. Spotify also managed to buy Anchor, another podcast platform.
He also said that “over time, more than 20% of Spotify’s pieces will be non-music content.” He also said that Spotify has become the second-largest podcasting platform, overtaken only by Apple.