Apple short film ad The Bucket is now out on youtube. It’s a story about a Chinese man, his mom and the love of home, shot entirely on the New iPhone XS in picturesque parts of China.
Apple short film ad The Bucket is the only made for the Chinese New Year (also known as the Spring Festival, started on February 5) was directed by famous Director Jia Zhangke and is around 5:30 long.
Apple has also shared Behind the Two scene clips of director Jia Zhangke Shooting with the iPhone’s depth control and slow-mo capabilities. This ad Campaign will be part of Apple finding way to grow their iPhone sale in China.